לפעמים המשימה, שלכאורה נראית לנו קלה ביותר, הופכת להיות מורכבת ומאתגרת- ככה זה שאנחנו רוצים להכניס את כל הערכים, האיכויות והסטנדרט הגבוה שלנו בלוגו אחד יחיד ומיוחד. הפונט הנכון שישדר את מה שאנחנו רוצים לשדר, הצבעים המיוחדים שנבחר, השפה התקשורתית והעיצובית שלנו תכריע איך ייתפס הפרויקט שלנו בקרב קהל היעד. איזה לוגו הכי מתאים לי? יזמי הנדל"ן והחברות הפועלות בתחום זיהו מזמן שהצורך בלוגו ומיתוג לפרויקט הכרחי לשיווק נכון ומקסום הרווחים מהפרויקט. ולכן השאלה היום היא לא האם למתג את הפרויקט שלי אלא איך? אופי הפרויקט, רמת המחירים שבו, הסביבה בה הוא נבנה, מתחרים בסמוך- כל אלה ועוד ישפיעו על קבלת ההחלטות שלנו בזמן שנבוא לבחור לוגו לפרויקט. לדוגמא: במידה והפרויקט שלנו נבנה במיקום אורבני, נרצה שהלוגו
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